Revenue Management

At Bolster Hospitality, our revenue management service ensures your property is always positioned to capture the right demand, at the right price, and through the right channel. We go beyond basic pricing - we create a holistic strategy tailored to your market, seasonality, and brand positioning.

Outcomes You Can Expect with Bolster Hospitality’s Revenue Management:
  • Higher RevPAR and ADR
    We focus on increasing your Revenue per Available Room (RevPAR) and Average Daily Rate (ADR) through smart pricing ladders, demand forecasting, and strategic promotions.

  • Balanced Occupancy Across Weekdays, Weekends, and Seasons
    Instead of relying only on peak weekends or high seasons, we smooth out your occupancy curve by targeting weekdays, shoulder seasons, and off-peak demand.

  • Improved Direct Booking Revenue
    We optimize your distribution mix to shift more bookings from OTAs to your own website.

  • Long-Term Rate Integrity (No Undercutting)
    We maintain strong brand positioning by protecting your rate structure from OTA undercutting or desperate discounting. Guests trust your pricing, and your property avoids the “race to the bottom” trap that damages profitability in the long run.

  • Sustainable Revenue Growth
    Instead of chasing short-term spikes, we align pricing, distribution, and marketing for steady, year-on-year growth. Our approach balances short-term wins (seasonal demand capture) with long-term strategy (brand positioning, repeat guests, higher lifetime value).

What we do:
  • Dynamic Pricing: Daily and seasonal adjustments based on demand, events, competitor activity, and booking pace.

  • Market Analysis: Continuous monitoring of competitor rates, local events, and demand signals to capture maximum share.

  • Demand Forecasting: Using historical data, booking patterns, and market trends to anticipate demand surges and slowdowns.

  • Segmentation Strategy: Custom rates for different guest profiles (corporate, leisure, groups, long-stay) to maximize profitability.

  • Length-of-Stay & Restrictions: Applying stay controls, minimum nights, and blackout dates to optimize both occupancy and ADR.

  • Package & Promotion Design: Creating attractive offers and bundled packages while maintaining rate integrity.

  • Seasonal & Event Pricing: Tailored strategies for peak seasons, festivals, weddings, or large-scale events.

  • KPI Tracking & Reporting: Focused on RevPAR, ADR, occupancy, booking window, and pickup pace - with actionable insights shared weekly.

  • Profitability Optimization: Not just topline growth - we track net revenue by factoring in OTA commissions and channel costs.

FAQ

Q1. What does a hotel revenue management company do?

A revenue management company like Bolster Hospitality uses data-driven strategies to optimize room pricing, distribution, and marketing. Our goal is to maximize RevPAR (Revenue per Available Room) while protecting long-term profitability.

Q2. How quickly will I see results?
Q5. What makes Bolster Hospitality different from other revenue management providers?
Q4. Do you handle guest reservations directly?
Q3. Do you only work with large hotels?
  • Customized strategies (not one-size-fits-all)

  • Transparent reporting and clear KPIs

  • Expertise in both revenue management and hotel marketing

  • Focus on sustainable growth, not just short-term gains

No. We specialize in independent hotels, boutique resorts, and vacation properties. Our strategies are fully customized to match the size, location, and demand of your property.

Some improvements, such as fixing rate parity or optimizing OTA listings, can show results within 2–4 weeks. Larger revenue uplift (RevPAR and ADR growth) typically becomes measurable within 60–120 days, depending on your market and seasonality.

No — we do not manage reservations. Instead, we improve pricing, distribution, and marketing so that your team receives more bookings and higher-value guests.

Q6. Can you increase direct bookings and reduce OTA commission costs?

Yes. We optimize your channel mix and implement direct booking strategies (SEO, metasearch, paid ads, website CRO, and email marketing). This reduces dependency on OTAs and improves net ADR.

Q7. Do you work with pre-opening hotels or new resorts?

Yes. We help with pre-opening revenue strategy including pricing ladders, demand forecasting, distribution setup, and marketing campaigns to ensure a strong launch.

Q8. How do you measure success?

We track and report KPIs such as:

  • RevPAR (Revenue per Available Room)

  • ADR (Average Daily Rate)

  • Occupancy %

  • Booking Window & Pickup Trends

  • Channel Mix & Net Revenue
    You’ll receive weekly insights and monthly performance reviews.